Michael Friedberg

Chief Marketing Officer

Michael is a true athlete and entrepreneur with a passion for good food. As a former US Ski Team member, he won the North American World Cup Tour in 2001 and multiple podium finishes at the US National Championships along the way.

Michael is currently an elite level cyclocross and mountain bike racer and thinks of food as fuel for his body. He loves sports and raises money for the No Kid Hungry charity through his involvement with Chefs Cycle. Michael’s passion for nutritious food, active lifestyle and feeding his community have helped build the values that Yellowbelly practices daily.