Our story is simple. It's not something that came together in a boardroom. It wasn't put-together by industry experts with a "firm understanding of the changing consumer landscape".
We came up with the idea for Yellowbelly based on what we felt was missing from our dining options. We wanted something delicious, quick, and affordable. We wanted natural ingredients and food that left us feeling great. We wanted something we'd be proud to serve our friends and families.
We're confident that there are plenty of people like us.